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A beginner’s guide to creating Facebook ads

A beginner’s guide to creating Facebook ads

No one can deny that social media has become a powerful online marketing tool. It’s cheaper, more effective, and a lot cooler. It is especially advantageous to small businesses that don’t have budgets for print or TV ads. Interested in creating a social media ad of your own? Read on. Why advertise on Facebook? Above […]

Tips on how to manage Google reviews

Tips on how to manage Google reviews

Getting Google reviews for your business has never been more important. Consumers are scouring the internet for online reviews to help them in their purchase decisions, and Google’s new search algorithm is designed to lead people to high-quality products and services.   How Google changed search results Google now automatically aggregates and includes online reviews […]

The perfect social media match for your SMB

The perfect social media match for your SMB

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals. […]

How to deal with complaint sites

How to deal with complaint sites

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It’s possible for these negative reviews to end up on the first page of your search results. However, businesses can fight back against these websites. Don’t engage site or users directly […]

Best practices for SMB Facebook pages

Best practices for SMB Facebook pages

One point five billion people check Facebook every single day. That’s a lot of potential business for companies that take the time to manage and update their profile. There are lots of ways to simplify social media engagement that don’t require much time or money, but these six are our favorites. Focus on getting comments […]

5 iPad ideas for SMBs to consider

5 iPad ideas for SMBs to consider

Small- and medium-sized businesses (SMBs) have a knack for finding clever ways to compete with larger, better-funded competitors. Apple’s iPad is a device that helps SMBs level the playing field even more. If you want to get more out of iPad’s business potential, here are some things to consider. Point of sale apps One of […]

5 mistakes businesses need to avoid online

5 mistakes businesses need to avoid online

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation. Here are some common […]

Facebook: 4th favorite choice for teens

Facebook: 4th favorite choice for teens

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found that only 10% of US […]

How to make social media marketing work for you

How to make social media marketing work for you

As a startup business owner, you may think social media isn’t worth the effort because no one knows about your business. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. What can a business owner with a new brand/product do? Well, it turns out quite a lot. And to […]

Social Media and HIPAA Compliance

Social Media and HIPAA Compliance

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization. On April 14, 2003, the “Health Insurance Portability and Accountability Act” (HIPAA) became law with the goal […]